In 2009 IBM launched a pilot water study that enabled residents, who recently had smart water meters installed, to visually monitor their water consumption through a web-based portal. This near real time monitoring helps households to identify leaks and benchmark their usage with other households. The goal of the study is reducing waist. The pilot study is essential to understanding households interaction with a smart meter and ensuring buy-in and ownership. Smart water meters as a standalone will not impact water consumption. “If you can get citizen buy-in and make them a part of the process, you’ll have a better project in the end,” said Dubuque Mayor Roy Buol.