The number one barrier to participation in the EE market is…

ACEEE released a “more detailed report that profiles successful, integrated efficiency lending programs, highlights perspectives on increasing lender participation, and explores substantive barriers to growing the market to its full potential”.

The number one barrier, according to ACEEE, for small to mid-size lenders entering the  energy efficiency financing market is the lack of customers actively seeking financing for retrofits. “Armed with the technical assistance and policy and research support outlined in the report, small to mid-size lenders could serve an important role in facilitating investment in energy efficiency at the local, state, and regional levels. Given their strong relationships with customers, these lenders, both mission-driven and non-mission driven, could potentially leverage local knowledge to connect their customers with energy efficiency contractors. These lenders can also connect customers with members of the community who have undertaken similar projects in the past.” – Casey Bell

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New Analysis Finds Energy-Efficiency Standards Correct Market Failures, Save Consumers and Businesses MoneyPolicy

Energy Efficiency Performance Standards: The Cornerstone of Consumer-Friendly Energy Policy

” Energy performance standards address many of the most important market barriers and imperfections. They tend to level the playing field, reduce risk and uncertainty by creating a market for energy saving technologies, lower technology costs by stimulating investment in and experience with new technologies, reduce the need for information and the effect of split incentives, all of which help to overcome the inertia of routine and habit.”